My name is Abdullah, and I’ve been earning money online for the past 7 years. I run multiple faceless channels, including those on Snapchat, and I’ve been closely following Snapchat monetization for a long time.
Not only have I personally been paid by Snapchat, but I also have direct connections with Snapchat employees, which gives me valuable insights into how their monetization system works.
By January 1, 2024, Snapchat announced a complete overhaul of the demon -detection system, the new rules are officially in force on February 1, 2025. In this article I have to learn about Snapchat Monetization in 2025, I want to break everything, how to deserve it and how I am preparing myself for it.
Table of Contents
Snapchat’s New Unified Monetization Program
Snapchat has introduced a unified monetization program for creators, combining Spotlight videos and Snapchat Stories under one system. Previously, these were separate programs with different requirements, but now, meeting the Snapchat monetization 2025 criteria will allow creators to earn from both.
Snapchat Monetization 2025 Requirements
To qualify for Snapchat monetization in 2025, you must meet these four key requirements:
- 50,000 Followers you need at least 50,000 followers on Snapchat.
- Post at Least 25 Times Per Month – Upload at least 25 pieces of content on Snapchat Spotlights or public Stories every month.
- Post at Least 10 Separate Days and You must post Snapchat Spotlights or public Stories on at least 10 different days per month.
- Achieve One of These Viewership Thresholds in the Last 28 Days:
- 10 million Snap views
- 1 million Spotlight views (Recommended by me because it is the easiest option)
- 12,000 hours of view time
Why 1 Million Snapchat Spotlight Views is the Best Option
In my experience, getting 1 million Snapchat Spotlight views is way easier than hitting 10 million Snap views or 12,000 hours of watch time.
Snapchat Spotlight works similarly to TikTok, Instagram Reels, and YouTube Shorts, meaning viral content from other platforms can be repurposed for Snapchat.
Personally, I have over 100 million Spotlight views, so I know first hand that this is the fastest way to qualify for monetization of Snapchat
How to Post on Snapchat Spotlight
- Select any video from your phone.
- Click the Arrow icon on Snapchat.
- If you have a public profile, you will see the option to post to Spotlight.
- Upload the content, and let Snapchat’s algorithm push it to more viewers.
How I Automate Snapchat Growth with Repurpose.io
Manually posting content daily takes a lot of effort, so I use Repurpose.io to automate my Snapchat growth. This tool allows you to:
- Repost content automatically from TikTok, Instagram, and YouTube Shorts to Snapchat.
- Schedule posts to go live every day at optimal times.
- Use Google Drive as a source to repost viral videos automatically.
How to Set Up Repurpose.io for Snapchat Monetization
- Create an account on Repurpose.io (free to start).
- Connect your Snapchat and TikTok/Instagram accounts.
- Go to Workflows →Then Create a new workflow.
- Set TikTok (or another platform) as the source and Snapchat as the destination.
- Enable Auto Publish to schedule daily posts.
This method helped me grow 350,000+ Snapchat followers, and it’s the exact strategy I’m using to prepare my faceless channels for Snapchat monetization in 2025.
Start Preparing for Snapchat Monetization 2025 Now
If you want to start making money on Snapchat in 2025, now is the best time to grow your account. Focus on:
- Reaching 50,000 followers
- Posting consistently (25+ times a month)
- Leveraging Snapchat Spotlight for fast growth
The new monetization program launches on February 1st, 2025, so start now to ensure you meet the requirements in time. I’ll be sharing more updates on Earnly.io as we see how much creators actually earn from Snapchat’s new monetization system.
Stay tuned for more insights on Snapchat monetization 2025, and start implementing these strategies today!
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